STRIVE3 rolls out outreach system for new SSG Fox grant year

STRIVE3 Communications is offering a new outreach operating system to help VA suicide-prevention grantees find and enroll veterans outside VA care during the latest 12-month grant cycle. The tool is aimed at improving referrals, tracking results and helping organizations hit required outreach targets for the Staff Sergeant Parker Gordon Fox Suicide Prevention Grant Program.

Why it matters: - The VA’s SSG Fox Suicide Prevention Grant Program is designed to reach veterans who are not connected to VA care. - Grantees must show that 40% of people served were unaffiliated with VA at intake. - Every outreach effort must lead to a referral into the grantee’s program. - STRIVE3’s system is built to help grantees find those veterans faster and document what works when renewal time comes.

What happened: - STRIVE3 Communications introduced its SSG Fox Outreach Operating System for organizations starting a new year of VA grant-funded work. - The company said the system gives grantees a structured and measurable way to find, engage and enroll veterans at risk of suicide. - Victor Rogers, founder and president of STRIVE3 and a U.S. Marine Corps veteran of Operation Desert Storm, said the hardest part for many grantees is finding the veterans the grant was written for. - Rogers said the system is intended to help grantees reach veterans faster, enroll them and prove results when renewal comes.

The details: - VA’s FY2027 funding notice planned about $111.9 million for an expected 150 to 160 awards. - Individual awards can be up to $750,000 each. - The service period is one year, starting Sept. 30, 2026. - Since 2022, the VA program has awarded $322 million to 218 organizations. - Those awards have reached groups across 49 states, U.S. territories and Tribal lands. - The SSG Fox Outreach Operating System has four modules. - Reach Audit maps a grantee’s counties against where eligible veterans live and identifies referral partners and channels to activate first. - Reach Audit takes three weeks and starts at $8,500. - Message System provides tested, community-specific messaging for veterans and referral partners. - Localization and Deployment places outreach tailored to each county in the service area. - Measurement and Optimization tracks each enrollment back to the outreach that produced it for VA reporting and renewal. - STRIVE3 says its VA work includes a national awareness and clinician recruitment campaign for VA Vet Centers. - STRIVE3 also developed a PTSD outreach advertising campaign for the Michael E. DeBakey VA Medical Center with guidance from the National Center for PTSD. - STRIVE3 is a Service-Disabled Veteran-Owned Small Business founded in 2005 and based in Reston, Virginia. - The firm says it builds outreach systems for publicly funded behavioral health and veteran programs and measures success in qualified referrals. - STRIVE3 holds GSA Schedule 47QRAA18D006M.

Between the lines: - The grant program’s real challenge is not just program design, but field-level outreach to veterans outside the VA ecosystem. - STRIVE3 is positioning its product as an operational layer between grant funding and the outreach work needed to meet federal targets. - The emphasis on measurement suggests grantees are being pushed to show not only activity, but documented conversion from outreach to enrollment.

What's next: - SSG Fox grantees can review the company’s funding page at funding information. - Grantees can request a Reach Audit at Reach Audit request. - STRIVE3 is also offering a free guide titled How SSG Fox Grantees Find and Enroll Veterans in Their Counties on its website. - Veterans in crisis, or anyone worried about one, can call 988 and press 1 or text 838255 to reach the Veterans Crisis Line. - More information is available from STRIVE3 at the company website.