12,000 Vimeo customers moved to Gumlet after Bending Spoons acquisition

Gumlet says 12,000 customers migrated from Vimeo to its platform between January 2025 and June 2026, moving more than 900,000 hours of video and over 2 petabytes of data. The company ties the shift to Bending Spoons’ acquisition of Vimeo and says the report highlights a broader backlash against cost increases, layoffs and platform reliability concerns.

Why it matters: - Gumlet is framing the migration as a warning for businesses that depend on third-party video infrastructure. - The company says the shift shows how layoffs, pricing changes and product strategy shifts can push customers to move fast. - The report points to demand for secure video hosting with DRM, watermarking and fewer bandwidth penalties.

What happened: - Gumlet released an 18-month report titled The State of Enterprise Video Hosting Post-Vimeo. - The report says 12,000 customers moved from Vimeo to Gumlet between January 2025 and June 2026. - Those migrations covered more than 900,000 hours of video and over 2 petabytes of data. - The customers included EdTech platforms, course creators, OTT operators, SaaS products with embedded video and corporate training providers. - Gumlet says this was the largest enterprise video infrastructure migration since 2020. - The report ties the migration trend to Bending Spoons’ acquisition of Vimeo. - Bending Spoons acquired Vimeo in September 2025 for $1.38 billion. - By January 2026, the majority of Vimeo staff had been laid off, including the entire video team.

The details: - Gumlet says the report is based on internal migration tracking. - The company cites two verified customer case studies inside the report. - Career Launcher, one of India’s largest test preparation companies, said its course completion rates improved by 43% after moving from Vimeo to Gumlet. - Career Launcher also said it recovered 21% of revenue from piracy after the switch. - The company completed the implementation in less than two weeks. - Career Launcher now hosts 150,000 hours of video uploaded per month on Gumlet. - Career Launcher’s setup uses DRM-protected video hosting with Widevine, FairPlay and PlayReady support. - Gumlet says those are the same DRM standards used by major streaming platforms. - Scott’s Bass Lessons, an online music academy that had used Vimeo for 15 years, also migrated to Gumlet during the research period. - Scott’s Bass Lessons said its monthly costs dropped and delivery became rock-solid after the move. - The company also said the migration was seamless. - The report says Gumlet identified four main reasons customers are leaving Vimeo: higher costs, weaker reliability after layoffs, a strategic shift away from Vimeo’s creator and mid-market base, and trust loss tied to Bending Spoons’ acquisition pattern. - Industry analysis cited in the report says Vimeo’s bandwidth policy pushes customers above 2 terabytes per month into Enterprise contracts starting at $15,000 to $20,000 annually. - The report also cites verified consumer reports showing renewal price increases of 20% to 50% for existing customers. - Gumlet says the full report includes methodology, public source citations from PetaPixel, CineD, Gizmodo, Engadget and The Verge, plus a vendor-neutral migration framework. - Gumlet says the report is available on its website.

Between the lines: - The report is as much a sales document as an industry snapshot, but it reflects a real market concern: video customers want predictable costs and stable infrastructure. - The Bending Spoons acquisition story is central because the report argues that operational changes after takeovers can accelerate churn. - Gumlet is positioning itself directly against Vimeo and other video infrastructure vendors for enterprise and education customers. - The report’s emphasis on DRM and piracy suggests the strongest pull may be for businesses selling premium video, not casual creators.

What's next: - Gumlet is using the report to market its platform to SaaS teams, EdTech companies, course creators, LMS providers and OTT operators. - The company says the broader market is already responding, with creator-focused alternatives Rushes and FrameRate launching in 2026. - The report says enterprise buyers are also evaluating Mux, Cloudflare Stream, Bunny Stream, api.video and Gumlet. - Gumlet is positioning itself as a Vimeo and Wistia alternative for customers that need secure hosting without bandwidth penalties.

The bottom line: - Gumlet says Vimeo’s post-acquisition turmoil has become a migration catalyst, and the company is betting that customers prioritizing reliability and content protection will keep moving.