Sommer Ray launches Tempted canned Dirty Shirley on Gopuff

By AI, Created 4:52 PM UTC, May 18, 2026, /AGP/ – Tempted, a new ready-to-drink canned Dirty Shirley co-founded by Sommer Ray, launches today on Gopuff in select markets, with retail placement at ShopRite and independent liquor stores. The brand is aimed at consumers who have wanted a canned version of the bar staple and plans broader distribution in the coming months.

Why it matters: - Tempted enters the crowded ready-to-drink cocktail market with a product built around a popular bar order: the Dirty Shirley. - The launch gives Sommer Ray a direct role in a consumer brand she helped build from the start, not just endorse. - Gopuff availability gives the brand immediate on-demand reach at launch.

What happened: - Tempted launches today, May 14, 2026, on Gopuff in select markets. - The canned cocktail is also available at select ShopRite locations and independent liquor stores. - Sommer Ray co-founded Tempted with Yoni Bierig, Joel Sanger, Everett Mussen and Katie Pollack. - The company plans broader distribution in the coming months.

The details: - Tempted is a canned Dirty Shirley built with cherry and pomegranate, hints of lime and light carbonation. - The formulation is designed to be balanced rather than overly sweet. - The brand launches in two flavors. - Packaging is designed to be bold, clean and visible on shelf and in hand. - The founding team worked on formulation, packaging and distribution strategy from day one. - Tempted aims to mirror the drink consumers have been ordering at bars for years. - More information is available on the brand’s website.

Between the lines: - Ray is positioning Tempted as a founder-led product rooted in personal demand, which can matter in a market where authenticity is often used as a selling point. - The Gopuff-first rollout suggests a strategy focused on convenience shoppers and immediate trial. - The planned expansion into Florida signals an early push beyond the initial launch markets. - Yoni Bierig said Ray was involved in every decision, framing the launch as a true co-founding effort rather than a licensing deal.

What’s next: - Tempted plans to expand distribution in the coming months. - The brand expects a broader retail push, including Florida. - The launch will test whether a creator-founded RTD brand can convert audience attention into repeat alcohol purchases.

The bottom line: - Tempted is betting that a familiar cocktail, packaged for convenience and backed by a high-profile founder, can stand out in a crowded RTD aisle.